It would be nice if this app were more intuitive. Each time I use it, which is not often because I get frustrated with it, I have to re-learn how to get it to do what I want it to do. Instead of loading or shooting the video you want and working on it, its almost like you have to go through a back door and find the place where your video even exists. Instead of saying, hey, lets add some effects to this, there is one type of effect here, another type of effect there and it takes some getting used to. It would be really cool if I didnt have to get the hang of it every time, you know? Its awkward. Make it simple so I dont have to crack the code every time. Not to mention stop nickel and diming on every single effect. Be up front. Make one or two mega effect packs that covers all the bases. Make it $20 or whatever so I dont feel like a sucker forking over another dollar or two just so I can have fire. Sure, have an a la carte menu as well for people that ONLY want fire and nothing else but there are a gazillion different effects that you are charging for. Some, youd like but theyre not really that worth the extra money. It just feels like Im getting bilked every time I have to pay for another pack. For now I use Videoshop for most of my needs. Its no nonsense and pretty powerful. When I need to make it extra funky I use this, while wishing there was an simpler, cheaper way.